A Strategy project that lead into a full Interior Design proposal under ICRAVE design. Currently under construction.
The goal was to create an beacon in the neighborhood using the ground level of the iconic Starrett Lehigh building in Chelsea. After a thorough analysis of the area, the strategy consisted in meaningfully programming the building for three different group types: the current building tenants, the surrounding galleries in Chelsea and the tourists stoping by from the High Line.
A glass box peeks out from the main entry, performing as a white canvas for events happening on the inside.
The interior consists of a big event space and a food market. A flexible hub for creativity, art and food.